Proposal · 6 November 2026SEO · AI Search (AEO)

Accredited specialists.
Now easy to find.

Christina, here is a monthly SEO and AI search programme for Christina Lam & Associates, built around Parramatta and Sydney family law demand. Of 59 Google terms tracked, 28 rank and 31 sit outside the top 100, and AI visibility across 20 prompts is 3%. The baseline reports and scope are below.

Christina Lam & Associates
Family law, Parramatta and Sydney
Prepared for
Christina Lam & Associates
christinalamassociates.com.au · Parramatta NSW
Prepared by
Mitchell Galvin
Account Director, Fresh Digital
Valid until
6 December 2026
30 days from issue
01 · Executive Summary

The opportunity

Christina Lam & Associates practises exclusively in family law from Suite 6/100 George Street, Parramatta, with work across Parramatta, Sydney and Wollongong courts. The site already covers separation and divorce, parenting arrangements, property settlements, financial agreements, child support and spousal maintenance, and it highlights Accredited Specialist status and Independent Children's Lawyer panel work. The gap is discovery: core enquiry terms sit mid-pack locally, Sydney head terms are largely outside the top 100, and AI engines rarely cite the firm.

This proposal does one thing well: a monthly SEO and AI search (AEO) programme that protects and lifts the ranking Parramatta terms, closes the Sydney gap, and gets Christina Lam quoted in AI answers for the questions separating families already ask.

◆ Why this, and why now

What the reports tell us
  • ◆
    Authority is recognised locally. "accredited family law specialist parramatta" is at #2, with four more Parramatta terms inside the top 10.
  • ◆
    Core enquiry terms sit mid-pack. "family lawyer parramatta" is #26, "divorce lawyer parramatta" #30, and "family lawyers parramatta" #28.
  • ◆
    Sydney is almost invisible. Most Sydney-tracked terms are outside the top 100. "accredited family law specialist sydney" at #27 shows the credential can travel.
  • ◆
    AI search barely knows the firm. 3% AI visibility across 20 prompts; 16 prompts at 0% appearances. Breakthroughs are on ChatGPT and Gemini only in this sample.
02 · Baseline Reports

28 terms rank. 31 don't. AI visibility 3%.

Baseline extracts from the ranking and AI visibility reports supplied with this proposal (6 November 2026). SEO ordered best rank first. AEO ordered most appearances first. Missing values are not invented.

Terms tracked
59
Google.com · Parramatta & Sydney, NSW, EN
In the top 10
5
#2 plus four more #4-10
Outside top 100
31
No ranking page path yet
AI visibility
3%
9 appearances · 3 quotes · 6 links
#10
#2-31
#4-104
#11-202
#21-10021
#101+31

Source: organic Google ranking export · christinalamassociates.com.au · 59 terms · buckets #1:0 · #2-3:1 · #4-10:4 · #11-20:2 · #21-100:21 · #101+:31

Ranking terms (28)Ranking pageRank
accredited family law specialist parramatta
Parramatta
christinalamassociates.com.au/#2
de facto property settlement parramatta
Parramatta
christinalamassociates.com.au/property-settlements/#6
binding financial agreement lawyer parramatta
Parramatta
christinalamassociates.com.au/financial-agreements/#7
independent children's lawyer parramatta
Parramatta
christinalamassociates.com.au/#8
prenuptial agreement parramatta
Parramatta
christinalamassociates.com.au/financial-agreements/#8
relocation lawyer parramatta
Parramatta
christinalamassociates.com.au/#18
spousal maintenance lawyer parramatta
Parramatta
christinalamassociates.com.au/#18
family law solicitor parramatta
Parramatta
christinalamassociates.com.au/#24
family solicitors parramatta
Parramatta
christinalamassociates.com.au/#25
family lawyer parramatta
Parramatta
christinalamassociates.com.au/#26
accredited family law specialist sydney
Sydney
christinalamassociates.com.au/#27
family law firm parramatta
Parramatta
christinalamassociates.com.au/#28
family law mediation parramatta
Parramatta
christinalamassociates.com.au/#28
family lawyers parramatta
Parramatta
christinalamassociates.com.au/#28
divorce lawyer parramatta
Parramatta
christinalamassociates.com.au/#30
divorce lawyers parramatta
Parramatta
christinalamassociates.com.au/#32
affordable family lawyer parramatta
Parramatta
christinalamassociates.com.au/#34
family court lawyer parramatta
Parramatta
christinalamassociates.com.au/#35
property settlement lawyer parramatta
Parramatta
christinalamassociates.com.au/property-settlements/#35
parenting arrangements lawyer parramatta
Parramatta
christinalamassociates.com.au/#38
prenup lawyer parramatta
Parramatta
christinalamassociates.com.au/financial-agreements/#41
separation lawyer parramatta
Parramatta
christinalamassociates.com.au/separation-divorce/#42
child custody lawyer parramatta
Parramatta
christinalamassociates.com.au/#43
parenting orders parramatta
Parramatta
christinalamassociates.com.au/parenting-arrangements/#43
family dispute resolution parramatta
Parramatta
christinalamassociates.com.au/#46
paternity dispute lawyer sydney
Sydney
christinalamassociates.com.au/#52
family violence lawyer parramatta
Parramatta
christinalamassociates.com.au/#55
spousal maintenance lawyer sydney
Sydney
christinalamassociates.com.au/spousal-maintenance/#64
Not in the top 100 (31)
best family lawyer parramatta101+binding financial agreement lawyer sydney101+child custody lawyer sydney101+child relocation lawyer sydney101+child support lawyer parramatta101+child support lawyer sydney101+consent orders lawyer parramatta101+consent orders lawyer sydney101+de facto lawyer parramatta101+de facto lawyer sydney101+de facto property settlement sydney101+divorce lawyer sydney101+divorce lawyers sydney101+family court lawyer sydney101+family dispute resolution practitioner sydney101+family law firm sydney101+family law mediation sydney101+family law solicitor sydney101+family law specialist sydney101+family lawyer sydney101+family lawyer western sydney101+family lawyers sydney101+family violence lawyer sydney101+international relocation family lawyer sydney101+nsw family law specialists101+parenting arrangements lawyer sydney101+parenting orders sydney101+prenup lawyer sydney101+prenuptial agreement sydney101+property settlement lawyer sydney101+separation lawyer sydney101+

Full sortable table (same 59 rows):

RankTermLocationIndexed URL
#2accredited family law specialist parramattaParramatta/
#6de facto property settlement parramattaParramatta/property-settlements/
#7binding financial agreement lawyer parramattaParramatta/financial-agreements/
#8independent children's lawyer parramattaParramatta/
#8prenuptial agreement parramattaParramatta/financial-agreements/
#18relocation lawyer parramattaParramatta/
#18spousal maintenance lawyer parramattaParramatta/
#24family law solicitor parramattaParramatta/
#25family solicitors parramattaParramatta/
#26family lawyer parramattaParramatta/
#27accredited family law specialist sydneySydney/
#28family law firm parramattaParramatta/
#28family law mediation parramattaParramatta/
#28family lawyers parramattaParramatta/
#30divorce lawyer parramattaParramatta/
#32divorce lawyers parramattaParramatta/
#34affordable family lawyer parramattaParramatta/
#35family court lawyer parramattaParramatta/
#35property settlement lawyer parramattaParramatta/property-settlements/
#38parenting arrangements lawyer parramattaParramatta/
#41prenup lawyer parramattaParramatta/financial-agreements/
#42separation lawyer parramattaParramatta/separation-divorce/
#43child custody lawyer parramattaParramatta/
#43parenting orders parramattaParramatta/parenting-arrangements/
#46family dispute resolution parramattaParramatta/
#52paternity dispute lawyer sydneySydney/
#55family violence lawyer parramattaParramatta/
#64spousal maintenance lawyer sydneySydney/spousal-maintenance/
101+best family lawyer parramattaParramattaNo indexed URL in report
101+binding financial agreement lawyer sydneySydneyNo indexed URL in report
101+child custody lawyer sydneySydneyNo indexed URL in report
101+child relocation lawyer sydneySydneyNo indexed URL in report
101+child support lawyer parramattaParramattaNo indexed URL in report
101+child support lawyer sydneySydneyNo indexed URL in report
101+consent orders lawyer parramattaParramattaNo indexed URL in report
101+consent orders lawyer sydneySydneyNo indexed URL in report
101+de facto lawyer parramattaParramattaNo indexed URL in report
101+de facto lawyer sydneySydneyNo indexed URL in report
101+de facto property settlement sydneySydneyNo indexed URL in report
101+divorce lawyer sydneySydneyNo indexed URL in report
101+divorce lawyers sydneySydneyNo indexed URL in report
101+family court lawyer sydneySydneyNo indexed URL in report
101+family dispute resolution practitioner sydneySydneyNo indexed URL in report
101+family law firm sydneySydneyNo indexed URL in report
101+family law mediation sydneySydneyNo indexed URL in report
101+family law solicitor sydneySydneyNo indexed URL in report
101+family law specialist sydneySydneyNo indexed URL in report
101+family lawyer sydneySydneyNo indexed URL in report
101+family lawyer western sydneySydneyNo indexed URL in report
101+family lawyers sydneySydneyNo indexed URL in report
101+family violence lawyer sydneySydneyNo indexed URL in report
101+international relocation family lawyer sydneySydneyNo indexed URL in report
101+nsw family law specialistsSydneyNo indexed URL in report
101+parenting arrangements lawyer sydneySydneyNo indexed URL in report
101+parenting orders sydneySydneyNo indexed URL in report
101+prenup lawyer sydneySydneyNo indexed URL in report
101+prenuptial agreement sydneySydneyNo indexed URL in report
101+property settlement lawyer sydneySydneyNo indexed URL in report
101+separation lawyer sydneySydneyNo indexed URL in report
03 · Scope of Work

What's included in the programme

Two workstreams, one team, one report: SEO for Google rankings and AEO for AI answers. No website redesign in this proposal.

1
SEO & Organic Search
Monthly

Protect and lift ranking Parramatta terms, then close the Sydney gap for the 31 terms outside the top 100.

✓
Protect the top ranks. Accredited specialist, de facto property settlement, binding financial agreements, Independent Children's Lawyer and prenuptial agreement terms already in the top 10.
✓
Lift core enquiry terms. Family lawyer, divorce, separation, parenting and property settlement variants currently mid-pack in Parramatta.
✓
Sydney coverage. New or expanded pages for Sydney terms currently at 101+, in priority order.
✓
Technical, on-page and local SEO. Titles, internal linking, LegalService / Attorney / FAQ schema, and local consistency for the Parramatta office.
✓
Authority. Legal directory citations and quality local links.
2
AI Search Optimisation (AEO)
Monthly

Getting Christina Lam named and cited in AI Overviews, AI Mode, ChatGPT, Copilot, Gemini and Perplexity for the 20 tracked questions.

✓
Answer-first content. Clear, expert answers to each tracked prompt, reviewed by your lawyers before publish.
✓
Entity clarity. Firm, Accredited Specialist, Independent Children's Lawyer panel and office details kept consistent.
✓
FAQ & schema. FAQ, LegalService and author markup so AI can read and trust the answer.
✓
Monthly AI tracking. All 20 prompts re-checked across the baseline platforms and reported.
◆

One team. One report. SEO and AEO run by the same Fresh Digital team, in a plain-English monthly report showing Google rankings for all 59 terms and AI visibility for all 20 prompts. Every page is checked by Christina Lam & Associates before it goes live. Rankings and AI citations are not guaranteed.

04 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec, with the Month-1 build setting the foundation.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
05 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a Gold Coast digital team that builds SEO and AI search programmes for Australian professional services firms. The work is tailor-made, the reporting is plain English, and the baselines in this proposal are the yardstick we are happy to be measured against.

The Fresh Digital team in session
Your strategy, our team
✓
Family-law focused SEO and AEO, built around the Parramatta and Sydney baseline in this proposal.
✓
Lawyer-reviewed content before anything publishes, so answers stay accurate and on-brand.
✓
Simple, meaningful reports covering all 59 Google terms and all 20 AI prompts each month.
✓
Gold Coast based, available and always responsive, with a direct Account Director contact.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital workstation
The Workstation
06 · Investment

Investment, in plain numbers

One monthly retainer covering both SEO and AI search optimisation, on a 30-day rolling basis with no lock-in contract.

Monthly retainer
$2,350/mo + GST
SEO and AEO together
Covers
SEO + AEO
59 Google terms, 20 AI prompts
Terms
30-day rolling
No lock-in contract · no setup fee
Monthly · SEOInclusion
Lift and protect ranking Parramatta termsIncluded
Pages / optimisation for unranked and Sydney termsIncluded
Technical SEO, on-page, local and schemaIncluded
Citations and linksIncluded
Monthly · AEOInclusion
Answer content for 20 tracked promptsIncluded
FAQ, entity and structured dataIncluded
Existing content restructuring where usefulIncluded
AI visibility tracking across baseline platformsIncluded
◆

The bottom line. $2,350 + GST per month on a 30-day rolling basis. One retainer, both search channels, reported together.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $2,350 + GST for SEO and AEO together, with no setup fee, invoiced on the same date each month on a 30-day rolling basis with no lock-in contract. Rankings and AI visibility depend on Google and third-party AI platforms and are not guaranteed. Baseline figures come from the ranking and AI visibility reports supplied with this proposal. On signing, the agreement is countersigned for Fresh Digital by Peter Groves, Managing Director, or Robert Hickey. This proposal is dated 6 November 2026 and is valid for 30 days from issue, until 6 December 2026.

07 · Next Steps

Ready to get started

01
Sign below
Accept the proposal with your digital signature, or send through any questions on scope or numbers.
02
Month 1: foundations
Technical fixes, schema, and the first priority pages and AI answers, agreed with your team.
03
Ongoing: build and lift
New pages for the unranked terms and answers for the tracked prompts, rolled out each month.
04
Reporting
A plain-English report each month on all 59 terms and all 20 AI prompts, against today's baseline.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226